2Plus2 Partners provides integrated marketing programs to LeapFrog’s SchoolHouse Division to help in the ongoing introduction of curriculum-based products for use in the classroom. LeapFrog’s team uses 2Plus2 to design and construct effective electronic marketing solutions whose results can be measured in website traffic and business growth.

Intranet Platform
Initially, 2Plus2 worked with LeapFrog in the design and internal development of the company's intranet platform. Several technology and product development locations in the United States as well as remote sales offices required an enhanced product requirements and marketing specifications sharing environment. 2Plus2 developed a visual solution as well as a template-oriented technology platform that has allowed the company to easily manage the ongoing rollout and update of intranet delivered content throughout LeapFrog's offices.

Additional work has focused on the strategic development of the LeapFrog SchoolHouse brand via electronic messaging and integrated marketing campaigns. These efforts have focused on increasing awareness of the SchoolHouse product line among educators focused on bringing electronic education products into their classrooms as integrated components of their curriculum.