Social media marketing benefits companies and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing your reputation online. At 2Plus2, we implement changes to optimize a website so that it is more easily linked to, more highly visible in social media searches on search engines, and more frequently included in relevant posts on blogs and podcasts. The key with social media marketing is the relevance to the customer and providing value. By turning customers and stakeholders into participants rather than viewers, you are engaging them and making each participating customer a part of your marketing department.