Eat Better campaign promotes healthy eating on Facebook

Solution

2Plus2 teamed with Dairy Council of California nutritionists to create a comprehensive Facebook campaign "Eat Better Eat Together" promoting healthy meals shared with families. Family meals help raise healthy, successful kids. Visitors from www.mealsmatter.org and www.dairycouncilofca.org are directed to the Facebook page when they click the Eat Better Eat Together icon. Once on the Facebook page, they "take a pledge" to share a designated number of healthy meals with their families. The campaign landing page keeps a running total number of meals that have been pledged by all visitors. Visitors can share their page once they’ve completed the pledge to show their support and encourage other friends to take the pledge as well. The campaign launched in September and runs for several months.